Active Locations are a must for the ongoing management and reporting for clients and locations. With Active Locations, you can schedule recurring reports. Active Locations come out of your plan's Active Location Allowance.
Ad-hoc Locations, on the other hand, are perfect for one-off business audits and prospecting potential clients.
With Ad-hoc Locations you:
✅ Can only run manual reports
❌ Can’t schedule recurring reports
❌ Can’t use Get Reviews, Showcase Reviews, Active Sync, and GBP Post Scheduler
✅ Can run Citation Builder campaigns
✅ Can change to Active status at any time
Each manual report run uses an Ad-hoc Report Run.