Organic Results ('Org') are 'normal' web-search results. We use the website URL that you entered into your report settings to identify your organic rankings. These are These results are determined by your website’s SEO and ranking, not your local profile ranking.

Local Results ('Loc') are results for your Local Search listings such as Google My Business & Bing Places. To detect your rankings in Local Search we look for the presence of your business which we detect using the following -

• Website URL
• Business name
• Phone number

If we find any of these data points in the results that we include that as a ranking on your report.