We use a combination of your business name, zipcode (postal code), city name & phone number to identify your listing. You provide this information when you create your Reputation Manager report.
Because some businesses have similar names (e.g. Boston Plumber Ltd is similar to Boston Plumbing Company) we don't always find the correct listing on every site.
So we advise that you carefully check all of the details of the listings that we return when you create your report. And if you have access to Google My Business and Facebook then we advice that you connect your accounts to ensure that we monitor the correct listings on these important sites.