The Local Search Rank Checker tool (Rank Checker) is designed to mirror the search experience of a typical search user. We count all non-paid results on a page and tell you where you rank in the eyes of a search user.
As an example – if there are 3 local results at the top of the page followed by 10 organic results, and you ranked 10th in the organic results then we report you ranking as 13th (3 local + 10 organic = 13th).
We take this approach to give you a real-world view of where you stand in the rankings. You’re competing for attention with all type of result on the page so you need to know what you’re up against!