You can add competitors' details to track their ranking results for the same keyword that you’re tracking for your own business.
When choosing to add this to your finished ranking report, an additional tab called ‘Competitors’ will display within your report (shown below in the red box). A maximum of four competitors can be tracked.
Here’s how to add competitors.
Go to 'Edit Report' within the ‘Actions' dropdown.
Scroll down to the 'Advanced Settings' section and click on the 'Competitors' tab.
Add the names and website addresses of the competitor's into the boxes.
Click 'Update Report' to save and update the report.
When you next go to the 'Competitors' tab you should now see the competitors that you have added.