Your ‘search competitors’ are other top ranked businesses that are working in the same local area and business category as your business. That is why we are asking for your ‘Type of Business’ and ‘Primary Location Served’ in the report settings.
You can see your competitors listed within the Google My Business section of your report. See the table titled ‘Competitor Report’.
We calculate your competitor average by looking at your top 5 Google My Business competitors and aggregate their details to give you a competitor average.