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What is Google My Business Audit and how does it work?

Mathew Coghlan -


Google My Business Audit is an SEO tool that lets you quickly assess the status of your Google My Business profile and how it compares to your top online competitors.

The tool works by comparing the details of your Google profile against your top 5 Google My Business competitors. It compares a number of important ‘Local SEO’ factors (e.g. citations) as well as content on your profiles such as number of reviews, review ‘Score’, photos and categories selected. The tool presents this information in an easy to read table so you can quickly compare your business to competitors and see what you need to do to outrank them.

Google My Business currently works in the USA, UK, Canada & Australia. We will roll it out to other countries as we extend our toolset, but we don’t have firm plans/dates for when this will happen.

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