You can easily integrate Google Analytics to your Location Dashboard to view your site data alongside your critical local search data in BrightLocal.
Go to the location dashboard of the location you want to add Google Analytics for and click on the Google Analytics tab in the vertical navigation bar.
Click on "Connect to Google Analytics".
Google will ask you which Google account you'd like to import the data from.
Click "Allow" on this screen to enable integration.
You'll then need to choose which website data you want to tie to the dashboard. Once you've chosen the site click on select and you're done.