BrightLocal pushes your data into the data aggregators within 14 days of you purchasing your campaign.
So, this means you can assume that your data with be live/updated within the aggregators within 14 days - as long as there's no issues with the data.*
Once the data has been pushed to the aggregators they complete a number of internal steps to:
- Match your data to any existing listings
- Confirm & verify listing details
Each aggregator has their own unique approach for processing new and updated listings on their platform so the steps & timings will vary. It can take anywhere from 1 day to 4 weeks for the aggregators to complete this process.
Once they are happy with the data provided to them they update their database and make the new data available to their distribution network which consists of -
- online directories
- review sites
- mobile apps
- GPS companies
- Mapping companies
Some of these network partners will take the data by API directly into them, while others will pull it from an FTP site.
Some sites may fetch data from the aggregators every week whilst others may fetch data once a year - essentially the aggregators make the data available for publishers then it's up to the end publishers to decided when they fetch data from the aggregators, each publisher has their own approach/ timeline for this and can update this frequently.
Once they have the new data these end-sites will do their own data analysis, comparisons & 'scrubbing' before they put the data into their systems and publish out to their sites, apps & solutions.
Because each partner is different and has a different way of working the timelines for this step can vary greatly from a few days to several months.
These delays can be frustrating (we all want things to happen 'today' right?!) but they can't be avoided. But your data will make it out to the end sites/apps/GPS services. These end businesses are paying the aggregators for this data and so they're not going to ignore it and not use it.
* As part of our service, we verify the accuracy of each location's Name, Address and Phone number by checking the data given to us against both their Google My Business profile and website. By checking the Name, Address, Phone and URL on these 2 sources we ensure that we only publish the most complete and accurate business location data for our customers. If we find the you've provided to us doesn't match across these 2 sources we will contact you to confirm your preference. This can cause a delay to your submission.