The Agency Lead Generator Widget works in the following way:
1. After you create and customize your Agency Lead Generator Widget, we give you a snippet of code for you to place on your website.
2. Visitors to your website that see the widget can request a free SEO Audit report for their business. We use business data from the Google Places API to get the necessary data to create their report.
3. Before visitors can view their report (or receive it via email), they must provide their contact details, which are then saved to your BrightLocal account and displayed in the ‘Leads’ section — here, you can view details on each lead and its associated audit report.
4. You can then contact the lead to follow up and, hopefully, convert them into a paying client.
The branding and content of both the reports and emails that we send to leads can be customized when you set up your Agency Lead Generator Widget.