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Why are some of the lead's contact details unknown?

Helen Barnes -

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You may see some contact details show as 'unknown' in the leads pulled in. This can happen for 3 reasons:

  1. The lead hasn't completed the contact form yet. When they do, you'll see their details.
  2. The lead has left the process without entering their contact details.
  3. The fields for those details were not enabled at the time the lead was generated and so the Agency Lead Generator Widget didn't ask them to provide that information.

Why is a credit being taken for unknown leads?

The Agency Lead Generator is set up to charge per report that is run, as there is a cost to us to generate each report.

The field for contact details is not placed first, as this may act as a hurdle for potential customers/leads. Once a potential customer has entered the details for their report, they are likely to be more committed and therefore more likely to hand over their contact details to receive the report.

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