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What data can I see on the Summary page? Can I change it?

Mathew Coghlan -

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The Summary pages predominantly pulls in data from the reports you have on your Location Dashboard. One exception is the ‘Links & Website Authority’ module. Here’s a more detailed description of each module:

  • Links & Website Authority

This is the only module on the Location Dashboard not linked to a report in BrightLocal. For this module, we fetch fresh data from ‘SEO Moz’ and ‘Majestic SEO’ for the business website address ‘on the fly’ each time the Summary page is viewed.

Data that we fetch:

  • Domain Authority (from ‘SEO Moz’);
  • TrustFlow Score (from ‘Majestic SEO’);
  • Citation Flow Score (from ‘Majestic SEO’);
  • Link Count (We use ‘External Equity-Passing Links’ metric for the ‘root domain’ from ‘SEO Moz’);
  • Linking Domains (We use ‘Total Linking Root Domains’ metric for the ‘root domain’ from ‘SEO Moz’).

We cache this data for 24 hours, which means that we will only fetch fresh data once in each 24 hour period. The date data was last fetched on is displayed at the top right of the module.

This module also tracks any changes in website Domain Authority since you last viewed the Summary page. If there has been any change in data, we will display ‘green up’ and ‘red down’ arrows accordingly. 

  • Google Rankings 

For this module, we take Google Rankings from the primary ‘Rankings’ report in BrightLocal. We aggregate Google Rankings for Google, Google Mobile, and Google Maps search engines.

This module displays Google Rankings from the past 30 days. For example, if the ‘Rankings’ report has been run only once in the past 30 days, then you will see a single column in the ‘Google Rankings’ module. If it has been run more times, then more columns will be displayed.

If you do not see any data in ‘Google Rankings’ module, please check:

    • If you have at least one Rankings report assigned to the Location;
    • If a Rankings report has been run in the past 30 days at least once;
    • If the Rankings report has at least one Google search engine selected: Google, Google Mobile, Google Maps.
  • Reviews & Ratings

This module pulls review data from the primary ‘Reviews & Ratings’ report in BrightLocal. It shows the Top 5 Review Sites specific to the country specific. At present, these Top Review Sites are not modifiable. However, we are planning to add more modules in the future, and these will enable you to choose which review sites and reviews you want to display.

  • Citations

This module pulls citations data from the primary ‘Citation Tracking’ report within BrightLocal.  

  • Google My Business

The Google My Business module uses data from the ‘Google My Business’ and ‘Google Insights’ reports within BrightLocal.

For ‘Google Insights’ we display data for the last 30 days, as we fetch new data every day.

For the ‘Google My Business’ element we use data from the most recent ‘primary’ report run. 

  • Google Analytics

This module uses data from the ‘Google Analytics’ report within BrightLocal. If it’s not already connected, you can also connect to your Google Analytics account straight from the Summary page. 

  • Facebook

This module uses data from the ‘Facebook’ report within BrightLocal. If it’s not already connected, you can also connect to your Facebook account straight from the Summary page. 

  • Twitter

This module uses data from the ‘Twitter’ report within BrightLocal. If it’s not already connected, you can also connect to your Twitter account straight from the Summary page.

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