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Why does Citation Tracker only audit Name, Address, and Phone Number and why do these need to be consistent for local SEO?

Helen Barnes -

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Citations are mentions of your business' name, address and phone number (NAP) online.

Accuracy of the NAP is one of the most important factors when it comes to citations.
 
Search engines crawl business listings sites and online directories like Yelp and Yellowpages (also known as 'citation sites') to reconfirm the NAP data that it has about a business.

The more consistent this data is, the more confident search engines can be in the accuracy of business' data.

This consistency is therefore a key ranking factor in local SEO, which is why we help you to visualize this data in your Citation Tracker report so you can "see what the search engines see" about your business.

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