For some Citation Builder submissions, the Data Aggregators/Networks will modify the address information we submit to them. They do this based on data they get from USPS (US Postal Service).
The Data Aggregators/Networks are closely tied to the USPS records and pull fresh data via the USPS API to ensure they have the latest data. The aggregators/networks defer to the USPS database as their point of truth, and we are not able to overrule this (which is frustrating as we want to submit the actual data that customers provide).
City and zip code matching
Sometimes the Data Aggregators/Networks will not accept the city and zip code combination we provide to them, instead suggesting an alternative city for that zip code based on data they get from USPS.
For example:
If we submit a listing for a business based in zip code XXXXX, New York, NY, the Data Aggregator/Network may suggest an alternative match of XXXXX, Buffalo, NY.
Address details and formatting
Data Aggregators/Networks follow the standardized addresses provided by the USPS. When we submit a business to the aggregators, they cross-check against USPS records.
If USPS returns a matching business but with a different address, the Data Aggregators/Networks will use the USPS approved address. This can be as simple as changing the suite number, or it could be the formatting of the whole street address — it depends on the data held by USPS.
To overcome this, we advise customers to check the address details held by USPS, and to update them if incorrect.