Reputation Manager is a tool that makes it easy for you to manage your online reputation.
Online reviews are one of the most important factors when it comes to a successful local search strategy. Research identifies 3 key ways a proactive online reputation management strategy can help local businesses:
- Improve Consumer Trust - Searchers feel more confident in a business’s ability to deliver great service if they have a high review score and review quantity. This helps businesses to convert more inquiries into sales. According to BrightLocal research, 57% of consumers will only use businesses that have 4 or more stars. Find out more about this here.
- Improve Click-through Rate - Google returns star ratings and review counts in their local search results. Searchers are more likely to click through to a business with a higher star rating and review count. Going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google’s Local Pack. Read more on this here.
- Improve Rankings - Having more positive reviews than your competitors helps make sure your business is returned for a local search. Currently, local search experts believe that reviews make up 15% of all local ranking signals. Find out more about this here.
In the past, it’s been difficult for online marketers to influence online reviews. After all, marketers don’t typically have face-to-face interactions with customers, and rarely dictate processes around customer interactions. This is why Reputation Manager was built. The platform sends intelligent review invites to customers, providing the business with the best possible chance of receiving new online reviews that fit in the top review sites’ guidelines.
It also gives detailed reporting and customer feedback for internal reporting. This helps you to build a better business based on regular feedback from your customers.
There are three parts to Reputation Manager:
1. Monitor Reviews
Keep track of your reviews across the review sites that matter to you in one easy-to-understand report. Monitor the growth in reviews, fluctuations in star ratings, and receive valuable new review alerts so that you can respond to feedback rapidly.
When your Google My Business and Facebook accounts are connected to your review monitoring report we check for new reviews every day. You can respond to reviews from these sites directly from your review monitoring report.
Reports are fully white-labeled to make this easy for agencies to share with clients.
2. Get Reviews
Grow and enhance your reputation by generating more reviews on the sites that are important for your business.
Create email or SMS campaigns to contact your customers and invite them to give feedback on your service (using a 0-10 NPS rating), then direct them to your chosen sites to submit reviews.
Every email and landing page can be customized with the logo, colors, and text to match any brand. We also have Link and Kiosk Modes available to capture reviews at the point of sale, and beyond.
3. Showcase Reviews
Beautifully display your customers' reviews from across the web on your own pages to deliver powerful social proof and drive up conversion rates.
With Showcase Reviews you can now use Reputation Management as an end-to-end solution for managing reviews. Monitor Reviews → Get Reviews → Showcase Reviews.
Choose one of our widget styles, select the reviews you want to publish and use the customization options to match your business' brand and style. Once you’re happy, just copy and paste the lightweight embed code into your site.
Some useful next steps: