In the 'Google Business Profile' section of a Local Search Audit report, the top 10 ranked businesses are identified as ‘competitors’ based on their locality (for example, the same town/city), as well as the keyword you chose when you set up the report (see within the red box below):
* Please note: If you've added more than one keyword, this will be the first one that was entered.
The top 10 ranked businesses are clearly labeled down the left-hand side (see within the red box below). Your business will appear at the top of the list making it easier to compare.
To discover more about Local Search Audits, take a look at our detailed guides.