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Why are the citations in my Google My Business report different to those in my Citation Tracker report?

Helen Barnes -

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Our Google My Business reports are primarily focused on analyzing Google My Business data while giving you a "lite" view of citations at the same time. 

Google My Business reports simply use Google to identify listings and perform a real-time look-up of citations each time the report runs. Citation Tracker, on the other hand, has a far more complex and dedicated process for identifying citations that use an extended list of searches, APIs, and filters. Citation Tracker also stores and reuses citations from one report run to the next, rather than performing a fresh citation look-up each time. 

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