A BrightLocal monthly subscription plan is not needed to have a BrightLocal account. If you only use our Citation Builder service rather than our subscription-based toolset, your BrightLocal account is free. You simply pay as you go when you launch a Citation Builder campaign.
If you've been on one of our monthly subscription plans and then cancel the service, your account will automatically switch to the free Citation Builder account. This means you will no longer be able to access our reporting toolset, but will still be able to create and manage Citation Builder campaigns.
You can upgrade or revert back to our monthly reporting packages at any time by clicking on any of the reporting tools, such as Rank Checker or Local Search Audit, which will take you to the upgrade page. From here you can choose the BrightLocal subscription plan which best suits your needs.