The aggregators accept additional business content, but they do not display this in its entirety on the live listings that can be seen on their websites.
When aggregators provide the data to their customers (i.e. directories, mobile apps, etc.), they make all data available — including the additional content — meaning that everything you supply to BrightLocal is pushed to the directories / mobile apps.
Here is a summary of the data that each aggregator displays:
- Neustar: All the data held about a business
- Data Axle (formerly Infogroup): Only NAP, website, category, description and year established
- Factual: Only NAP, category, web link, email and opening hours
- Foursquare: All the data held about a business