The aggregators accept additional content about the business but they do not display this content in its entirety on the live listings that can be seen on their websites. When aggregators provide the data to their customers (i.e. directories, mobile apps, etc.) they make all data available, including the additional content, meaning that everything you supply to BrightLocal is pushed to the directories/mobile-apps.
- Neustar – they display all the data they hold about a business
- Infogroup – they do not display all the data they hold; they only display NAP, website, category, description and year established.
- Acxiom – they do not display all the data they hold; they only display NAP.