We used to have two different ways of displaying ranking results — 'Unblended' or 'Blended'. However, we're phasing out 'Blended' results and so for all new reports created they will only display 'Unblended' results.
Blended results are our historical way of displaying ranking results. The reason we call it 'blended' is because Local and Organic results are combined.
Below is an example of a search engine results page, and how we label the results in ‘Blended’ display mode.
As you can see, we assign a number and a letter to Local Pack results in this mode. The first organic result shows as ranking '4'.
Unblended results are labeled to separate out the Local Pack results from organic results. We started gathering data for this ‘Unblended’ display mode on October 21st, 2019, so Unblended data is not available for rankings reported on before this date.
Unblended data is gathered every time a report is run since this date, therefore ad hoc reports run before then will not include Unblended data. You would need to run another ad hoc report to see the unblended data.
Here’s an example SERP that shows how we label Local Pack and organic search results in the ‘Unblended’ display mode.
Here, Local Pack results are labeled A, B, and C, while organic results are labeled 1, 2, 3, and so on.
Discover more: Find out how to change your display preferences.