We determine if a section is Good, OK, or Poor by calculating a score based on different factors for each section. We set a threshold for the score that is needed for the section to be considered Good, OK, or Poor.
Links & Website Authority
Points are given for these factors:
- Domain Authority vs Avg Competitor
- Majestic Citation Flow vs Avg Competitor
- Linking Domains vs Avg Competitor
- Website Age
- Link Count
One of the most impactful tactics you can employ to improve your score in this section is to build more links. Learn how by enrolling in this free How to Master Local Link Building course from Greg Gifford.
Rank Tracker
A score is given for the average ranking across the different keywords and search engines in the report. Only the highest ('best') ranking for each keyword on each search engine is considered. If rankings are not found or are ranking above 50, it is given a default ranking of 51.
Lots of factors influence rankings so if you’re looking to improve the business’s performance in this section, check out this blog.
Local Business Listings
Factors that influence the score for this section include:
- Whether the business is listed or not listed on each site mentioned in the report
- If it is listed, is the business name, phone number, and zip code correct
If you'd like help with a business's citations, take a look at our Citation Builder service. It helps businesses take control of their business data online to ensure it is complete, accurate, and widely displayed. Or if you'd like more information on citation building in general click here.
Reviews & Ratings
The score is based on the number of sites where we have found a review profile for the business (of those shown in the Reviews section in this report), and the average star rating.
To improve the score here, take a look at the resources in our Review Management Learning Hub.
Google Business Profile Audit
Points are given for these factors to make up the score for this section:
- Have we found a Google Business Profile for this business
- Is the profile verified
- Photo count
- Review count - average vs competitor
- Review star rating
Optimizing the business's Google Business Profile will help boost the score here. To learn how, enroll in this free How to Create, Optimize, and Manage Google Business Profiles course in BrightLocal Academy, or take a look at the resources in our Google Business Profile Learning Hub.
On-Site SEO
Over 30 factors influence the score for this section. They include:
- Desktop and mobile page load speed
- Errors
- Internal Links and % broken links
- SSL
- Physical address and phone number on all pages
- Wordcount
There is no quick fix for improving the score for this section as it is a complex calculation that takes many factors into consideration. We recommend that you check each metric in the On-Site SEO section and look out for any errors or issues that the report has flagged up. Learn more about improving on-site SEO here.
Social
The score is based on how many of the social channels the business is listed on out of the ones shown in the report.
To improve your score here, make sure the business has profiles on the social channels listed in the report. Learn how to get started on Twitter here, and how to create a Facebook business page here.