In this Guide, we will be showing you how to create a Local Search Audit Report (LSA for short).
1) Initial Setup
There are two ways to create a new Local Search Audit Report, dependant on whether or not there is a Location already set up which this report is linked to.
a) Create a Local Search Audit report with no existing Location
To create a Local Search Audit Report when there isn’t a location, click the ‘Tools” dropdown in the top Menu and select Local Search Audit.
This will show a list of all existing Local Search Audit Reports that have been created in your account. If you don’t have any reports you will be prompted to create one and there’s a useful video that explains all about this tool.
If you do have a report(s), then you’ll need to click the green ‘Add New Report’ button near the top of the page.
b) Create a Local Search Audit Report with an existing location
If the Location has already been set up in your account then you can create the Local search Audit report through the Location. This is faster than setting it up from scratch because the report uses the data for that location so you have fewer fields to complete.
These are the steps to follow:
i) Click ‘Clients & Locations’ in the Top Menu. That will bring up a list of all locations set up
ii) Click the ‘View location’ button to the right of the location the local search Audit report is for
Once the Location is open, there is a Location sidebar menu on the left. This shows a list of all tools and reports for that location.
Click ‘Local Search Audit‘on this menu.
Then click the green ‘Run Local Search Audit’ button to start setting up the report.
A popup will then appear with two options ‘Monitor all My Data’ and ‘Run Local Search Audit’.
Clicking ‘Monitor all my Data’ enables you to create multiple reports for that location at one time - e.g. Reputation Manager, Citation Tracker, etc.... This saves you lots of time if you plan to add these reports for that location.
However, in this guide, we are focussing on Local Search Audit reports only so select ‘Run Local Search Audit’.
2) General Settings
Whether you do or don’t have a Location set-up, the following steps are the same.
The next step involves completing the General Settings section. Below is a screenshot of the General Settings section highlighting what needs to be entered.
Which Location is this report for?: This section will be pre-filled if you are setting up a report for an existing Location. If not you can select a location from the drop-down list or you can leave this field empty.
You can also add a new Location at this point if you want to.
Do you want this report to be available on the external URL?: The report can be published to an external URL (on a different domain - www.local-marketing-reports.com). This makes it easy to share with clients and others who don't have a login to BrightLocal. External reports (on www.local-marketing-reports.com) and can be white-labeled with your logo and colors by selecting a white-label profile for your report.
Learn more about white-labeling reports here.
Select White Label Profile: Select the white-label profile to be used for this report. You can set-up multiple white-label profiles in your account; here you select the one you want to use on this report. You don’t have to select one if you don’t want to.
3) Business Details
Below is an overview of the Business Details section highlighting what needs to be entered.
If you are creating this report for an existing Location most of these fields will be auto-completed with data from the Location.
It’s important to ensure the data entered in this section is accurate, and that it reflects the registered business details. This is because we use this data to identify the business on citation sites and review sites; we want to ensure that we identify the correct business and return the correct listings and reviews.
So it’s worthwhile double-checking that the data is accurate before moving on.
Find Your Google My Business Listing: To ensure that we accurately track rankings in Google Maps and Local Pack, you can search and select the right Google My Business profile for the business.
Note - this look-up uses the Google Places API which only returns details for businesses that display their street address on the Google My Business listing. If your business hides its address you won’t be able to find it using this look-up. In this case, just skip this section; we will use your website address and business name to locate your business on Google Maps & Local Pack.
Enter business name: We use the ‘Business Name’ to find Citations which exist for the business. Please enter the exact, registered business name and remove any ‘extra’ words or phrases, as these can skew the results and reduce the accuracy of this report.
Select country this business is based in: Click the dropdown menu and select the country.
Enter state: Enter State/County the business is located in
Enter Address 1: enter the 1st line of the Business address
Enter Address 2: enter the 2nd line of the address ( if applicable)
Ener town/city name: Please enter the name of the town or city in which this business is located (e.g. Tulsa or Denver or Pasadena).
Enter business zip code/postcode: This is required for all countries.
Enter Business Website Address: Enter the homepage URL of the business website; we will use this to identify your rankings in search engines and will also crawl this website to return data in the On-site SEO section of the report.
Enter Business Telephone Number: Be sure to use the correct format here (e.g. 888-645-0838 or 01224 872 553 or 02 7010 1123).
If you need to update the Google My Business account that is connected click here:
And follow these steps.
4) Search Settings
Below is an overview of the Search Settings section highlighting what needs to be entered.
Enter your search terms: enter the keywords you want to track on the report; you can enter a maximum of 5. Please ensure that each keyword is entered on a separate line.
Set your Search Location: Enter the location from where the search is to be done from. We use this to emulate the location of a searcher so you can see how the business ranks in their town, city or zip code. If you are setting up a report for a US business please include the state code in the Search Location - e.g. Chicago, IL or 90244, CA
Type of business: We use this information when identifying top-ranked competitors in Google My Business so you can see a benchmark versus them. We combine this with your search location - e.g. Plumber in Chicago, IL - to identify local competitors.
5) Report Sections
Below is an overview of the Report Sections highlighting the different sections/modules of the Local Search Audit report. You can use this to determine which sections to include or exclude from your report - simply uncheck the boxes for sections that you want to exclude.
Note - if you uncheck the On-Site SEO section the Appendix section will also be excluded. The Appendix displays the raw page-level data that the On-Site SEO section summarises - you can’t have one without the other.
7) Setting up email alerts
Next, you can set up the email notifications you’d like to receive once the Local Search Audit report is completed.
You can add up to five email addresses to receive notifications. If you don’t want to receive notification emails, just uncheck the box above the text area.
8) Running/Saving the report
At the bottom of the report setup page, there is the Run Local Search Audit button. Click this to run the report which will save the settings to your account and kick off report processing.
You have the option to update the Location and other reports for that location with the data you entered into the fields on this page. To do this simply check the ‘Update Locations & Other Reports’ checkbox and this data will update the data stored against the Location and linked reports.
Note: You won’t see any changes in the data from the other reports until the reports are re-run.
9) After the report is set up
Once the Local Search Audit report has been completed, there are several further actions you can take to make more use of the data. You can access these by clicking on the ‘Actions’ dropdown.
Re-run report: You can manually re-run the report here. Once you have made any updates in the settings, or you want to manually see new results without waiting on a schedule, you can manually re-run the report.
Edit Report: This takes you to the ‘Settings’ of the report where you can make update details and edit the citation/review sites displayed in your report.
View External Report: This opens the interactive report in a new tab of your internet browser, with all mention of BrightLocal removed, including in the URL. This is perfect to share with your clients and colleagues when you want to showcase progress with local marketing efforts.
Download PDF: Select this to download the Local Search Audit report in PDF format; PDFs will inherit the white-label; settings you selected when you created the report.