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How to create a Google My Business Audit report

Helen Barnes -


In this guide, we'll show you how to create a Google My Business Audit report.


1) Initial Setup

          a) Create a Google My Business report with no existing Location

         b) Create a Google my Business report with an existing Location

2) Report Settings

3) Your business Details

4) Receive Email Alerts

5) Running/Saving the report

6) After the report is set up

7) Add Google Insights

Initial Set up

There are two ways to create a new Google My Business report, depending on whether you already have a Location set up or not. 

a) Create a Google My Business report with no existing Location

  To create a Google My Business report without a location already set up, first click the ‘Tools’ dropdown in the Top Menu and select ‘Google Local Wizard’.


This will take you to a list of all existing Google My Business reports, if any have been created.

Next, click the ‘Add new Report’ button.

b) Create a Google My Business report with an existing Location

If a Location has already been set up and you want to create a Google My Business report for it, please follow these steps:

Click ‘Clients & Locations’ in the Top Menu. You will then see a list of Locations.

Click the ‘View Dashboard’ button to the right of the Location you want to create the Google My Business report for.


The Location sidebar menu on the left will show a list of all of the reports for your location. Click ‘Google My Business’ in this menu.

To set up a report to monitor your Google My Business data & benchmark yourself against local competitors, just click on the ‘Monitor Google My Business’ button. To monitor GMB Insights just click on ‘Monitor GMB Insights’. If you want both - simply set up one of them first, and you will have the option to set up the other one afterward.



You’ll now see a popup asking whether you want to monitor all your data at once, or just stick with Google My business. If you want to set up multiple reports, you can select ‘Monitor All My Data’. However, in these guide we’ll be focusing on Google my business reports only, so click ‘Monitor Google my business’ for now (you can always come back and choose to monitor more data later).

2)  Report Settings

The next step of setting up a Google My Business report is to select your Report Settings. Here’s an overview of the Report Settings section, which highlights what’s required for each field.

Which Location is this report for?: Here you can select the location for this report. This will be automatically filled if the Location already exists.

Do you want this report to be available on external URL?: You can publish this report to an external URL (outside of brightlocal.com). This makes it easy to share with clients and others who don't have a login to BrightLocal. Reports are published to an anonymous URL (localmarketingreports.com) and can be white-labeled with your existing white label profile.

Learn more about white-labeling reports here.

Select White Label Profile: You can have multiple white-label profiles set up at once. Here you can select the white label profile you’d like to use for this report, if applicable. 

 How often do you want this report run? Choose from two options:

  • Ad hoc: the report only runs when manually triggered
  • Monthly schedule: select which day of the month you’d like the report to run 

3)  Your business Details

Below is an overview of the section titled ‘Your Business Details’ highlighting what each field requires.


It is important to ensure the data entered in this section is accurate, and that it reflects your registered business details. This is the data we will use to search for existing citations.

If the business has a Google My Business listing, ensure that this option is selected. If the business does not have a Google My Business listing, select ‘Ignore this business, just display competitor information’.

Find Your Google My Business Listing: To ensure that we accurately track your rankings in Google Maps and the Local Pack, please find and select your Google listing in the field marked ‘Find your listing using Google’

Select country this business is based in: Click the dropdown menu and select the country.

Enter business name: We use your ‘Business Name’ to find Active Citations which exist for your business. Please enter your exact, registered business name without any extra words or phrases, as these can skew the results and reduce the accuracy of this report.

Enter Address 1: Enter the 1st line of the business address.

Enter Address 2: Enter the 2nd line of the address if applicable.

Enter town/city name: Please enter the name of the town or city in which this business is located (e.g. Tulsa, or Denver, or Pasadena).

Enter state code (US only): Please enter the two-letter state code (only for USA addresses).

Enter business zipcode/postcode: This is required for all countries.

Enter business telephone number: Be sure to use the correct format here (e.g. 888-645-0838 or 01224 872 553 or 02 7010 1123).

Set Your search Location: Enter the location where you want to search from. This enables you to see the search results which a local searcher would see in the city or zip code they are located in.

Enter your search terms: Enter search terms you wish to compare Google My Business listing data for. You can enter a maximum of 5 search terms and must enter 1 per line.

If you need to update the Google My Business account that is connected click here:


And follow these steps.

4)  Receive email alerts

Here you can set up the notifications you’d like to receive each time the Google My Business report is completed. You can add up to five email addresses to receive a notification. If you don’t wish to have notifications sent, just select ‘No’ in the dropdown menu. You can come back to change this setting at any time.

 You can also elect to receive an email alert when we spot any changes on your Google My Business listing.

5) Running/Saving the report

At the bottom of the settings page you’ll see the 'Update Report'’ button. Click this to save your settings and run the report, which will then be saved to the Location Dashboard.


 Selecting the ‘Update Locations & Other Reports’ checkbox will apply all of the information you’ve supplied and settings you’ve selected to the Location Details and other reports for this Location.

 Note: You won’t see any changes in the data from the other reports until they are re-run.

6) After the report is set up


Once your Google My Business report has completed, there are several further actions you can take to make more use of the data. You can access these by clicking on the ‘Actions’ button.

 Re-run report: You can manually re-run the report here. Once you have made any updates in the settings, or if you’d like to see new results without waiting on a schedule, you can manually re-run the report.

 Edit Report: This takes you to the report’s settings page where you can make any necessary updates.

 Download CSV: Here you can download the data in the Google My Business report in CSV format.

 Download PDF: Here you can download the Google My Business report in PDF format, which can be white-labeled if required. Find out more about white-label reporting here: *LINK*

 View External Report: This opens the interactive report in a new tab of your internet browser, with no mention of BrightLocal in the URL. This is perfect to share with your clients and colleagues when you’d like to showcase progress with local marketing efforts. These reports can be white-labeled with your own branding; find out more about white-label reporting and external reports here: *LINK*

 7) Add Google Insights

 Once the report has run you’ll see the option to ‘Add Insights’ below the ‘Business Details’ section.


 Click the ‘Add Insights’ button and a pop up will appear allowing you to connect the insights pulled from Google My Business.

 You’ll then see the below data on the report. 


To find out more about this info or any other data on this report please read our 'How to understand a Google My Business Audit; guide here.


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