Organic Results ('Org') refers to the list of website results that typically appear below PPC, local, and map results. We use the website URL that you entered into your report settings to identify your organic rankings.
Local Results ('Loc') are results for your local search listings, such as Google Business Profile (formerly known as Google My Business) and Bing Places. We use the following business information within your report settings to detect your position in local search results:
- Website URL
- Business name
- Phone number