What is your approach to link building?

Our focus is on on-page optimization as this strategy reduces the need for backlinks. Backlinks are created as needed.

When building backlinks, we prioritize quality and focus on natural acquisition, which aligns with Google’s guidelines for link building.

To ensure the quality of backlinks, we adhere to several key principles:

1. Relevance: We prioritize acquiring backlinks from pages relevant to the content and search intent of the promoted page. This ensures that the link adds value and contextually supports your SEO efforts.
2. Authority: We seek backlinks from authoritative sites with a strong reputation. Links from reputable sources enhance your site’s credibility and positively impact search engine rankings.
3. Traffic: We aim to obtain backlinks from pages with an existing source of traffic. Links from such pages are more likely to drive referral traffic and signal to search engines that your content is valuable.
4. Link Location: The best backlinks are those found on pages that rank well for similar keywords. We strive to build links integrated into content that is already performing well in search engine results.
5. Link Router or Buffer Pages: We may use link routers or buffer pages to maintain control over the link’s value and mitigate risks. This approach helps to manage potential issues if a link becomes problematic or its value diminishes over time.

For handling harmful or toxic links, we trust Google’s advanced filtering capabilities to detect and disregard such links. This approach allows us to concentrate on positive, compliant link-building strategies that benefit your site.