Local RankFlux is a free local SEO tool that tracks daily changes in Google’s local rankings to help local marketers see whether a local algorithm update may be taking place. It tracks more than 14,000 locally-focused keywords across 20 locations within the USA to identify unusual fluctuation within Google local finder rankings.
Every day, Local RankFlux plots the ranking position of each business in the top 20 search results and compares that ranking to the previous day’s position to determine the daily change. The tool then applies a weighting to different ranking positions to match the perceived importance and ranking value of positions in Google’s local search results to calculate an overall daily score.
We expect to see small changes in ranking positions every day, as some businesses go up and down the results based on changes in their SEO and how Google values them. This means that we expect a certain amount of fluctuation in the Local RankFlux score each day.
However, when Google releases a significant change to their local search algorithm we will see a bigger fluctuation and therefore a higher score.
Daily Local RankFlux Scores:
- 0-3 indicates ‘low’, expected fluctuation (i.e. nothing significant has happened)
- 3.1-6 indicates ‘medium’ fluctuation (i.e. something minor may have happened)
- 6.1-10 indicates ‘high’ fluctuation (i.e. something major has happened – likely a local algorithm update)
Please note: the expected daily fluctuation levels differs between industries, i.e. hotels, restaurants, and pubs see greater daily fluctuation and volatility than other industries. We’d recommend bearing this in mind when looking at scores for specific industries.
You can sign up for Daily, Weekly, or Urgent emails to alert you of a possible local algorithm update.
For more information on Local RankFlux, please visit our About Local RankFlux page.
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