What is Local Search Grid? (New Platform)

Local Search Grid (LSG) shows you exactly where your business ranks in local search at points on a map for any keyword you’re tracking.

Instead of giving you one ranking number for a whole city, the grid shows you where you rank from one point to the next, so you can see the true shape of your visibility and discover who your competitors really are.

Where to find it

You can find your Local Search Grid report when viewing a location and selecting Local Search Grid from the side-navigation menu.

Setting up a new report or changing an existing report’s settings is still done in our legacy platform; if you click something that takes you there, you’ll first see a short notice. The legacy platform page will then open in a new tab so you don’t lose your place.

What you’ll see

Each report is color-coded to help you understand where you’re ranking well and where the opportunity lies:

• Green (ranks 1–3)
• Amber (ranks 4–10)
• Orange (ranks 11–20)
• Red (ranks 21 and below)

Alongside your own rankings, the report shows you the competitors' ranking when clicking on a grid point, so you can see exactly what your business needs to change or improve. For example, if you have more reviews and a similar star rating to your top competitors, but a different primary category, updating your Google Business Profile category might help improve your rankings.