What is Local Search Grid? (New Platform)

Local Search Grid (LSG) shows you exactly where your business ranks in local search at points on a map for any keyword you’re tracking.

Instead of giving you one ranking number for a whole city, the grid shows you where you rank from one point to the next, so you can see the true shape of your visibility and discover who your competitors really are.

Where to find it

You can find your Local Search Grid report when viewing a location and selecting Local Search Grid from the side-navigation menu.

Setting up a new report or changing an existing report’s settings is still done in our legacy platform; if you click something that takes you there, you’ll first see a short notice. The legacy platform page will then open in a new tab so you don’t lose your place.

How Local Search Grid works

Local Search Grid places a grid of points on a map around your business. For each point, we run a search for your chosen keyword as if someone were searching from that exact spot, and record where your business appears up to ranking position of 100.

The result is a map of your rankings, with each point color-coded so you can see at a glance where you’re performing well and where there’s room to improve.

• Green (ranks 1–3)
• Amber (ranks 4–10)
• Orange (ranks 11–20)
• Red (over 20)

A dash (-) on a grid point indicates that you are not ranking in the top 100 positions at that spot.

See who you’re competing against

Local Search Grid doesn’t just show your own rankings. At every point on the grid, you can see which other businesses are ranking for the same keyword.

This shows you who your real competitors are in local search, which isn’t always who you’d expect. A business across town might outrank you in one neighborhood, while a competitor you thought was a threat may barely appear.

You can also compare your business against top competitors on things that can influence local rankings, such as:

• Average rank across the grid
• Review star rating and count
• Google Business Profile categories
• Links
• Authority

Seeing where competitors are ahead can point you toward what to improve next.