How to use BrightLocal to achieve citation success

This course is designed to help businesses master citation management, a crucial aspect of local SEO. Across five comprehensive lessons, you'll learn the importance of citations, how they influence your local search rankings and the practical steps to manage them effectively. 

Lesson 1: What is a citation? 

This lesson explains the concept of a citation as an online mention of a business's name, address, and phone number (NAP), distinguishes it from links, and highlights its crucial role in local SEO for building trust with search engines and customers.

Lesson 2: Auditing Your Existing Citations

Lesson 3: Cleaning Up Existing Citations

Lesson 4: Building New Citations

Learn how to successfully create a Citation Builder campaign to enhance and expand your citation footprint, boosting your online visibility and local search rankings.

Keep Learning

Use this list of educational resources to help you further. 

Articles and Guides

• How to Do Kickass Competitor Analysis with BrightLocal
• How to Effectively Manage Practitioner Listings with BrightLocal
• How to Create Effective Client Reports with BrightLocal
• 9 Ways Local Search Grid Can Level Up Your Local SEO Analysis and Reporting
• Local Rank Tracker: 8 Ways It Can Hone Your Local SEO Strategy
• Google Business Profile Audit: 4 Ways it Can Help You Optimize Your Listing and Outrank the Competition
• What to do With Local Search Grid Data
• How to use BrightLocal for Multi-Location Businesses 
• Supercharge Your Google Business Profile With BrightLocal 
• Agency Growth Handbook

Free Courses

Immerse yourself in the world of BrightLocal with this free comprehensive course on how to use our tools.

• Level Up Your Local SEO with BrightLocal