Data Aggregators are companies that collect data on local businesses such as their name, address, phone number, opening hours etc. in order to present it elsewhere online.
Data is verified and cleaned to ensure it is accurate, then sold (leased) to other companies in need of local business data.
Companies that typically buy this data are online directories (e.g. YP.com), local-mobile applications, and mapping and GPS companies (e.g. TomTom). Even search engines like Google might buy this data to compare it against their own databases, in order to make them as complete as possible.
These are the four Data Aggregators we currently submit to:
- Neustar
- Data Axle (formerly Infogroup)
- Foursquare
All of these are available in the USA. Data Axle (formerly Infogroup), and Foursquare are available in Canada, whilst Foursquare is available in every country we support in Citation Builder.
Using BrightLocal, you can update and submit business data to these aggregators. Find out more here.