We aim to submit business data to the aggregators within seven days of purchase (see below on what can affect this). Here are the approximate timelines for how quickly the aggregators will process and update the business information:
- Foursquare (includes Factual): We submit to Foursquare via a Trusted Data Partner. New listings are created weekly, but edits to existing listings should be quicker. Updates will go live within one to two days.
- Data Axle (formerly Infogroup): It varies, depending on whether the data needs to be verified by their support staff, and can take anything between one day and one month. If the data already exists in their database, updates should go live pretty quickly. If the data is brand new, Data Axle (formerly Infogroup) will call the business to verify it first. Timeframes vary as this is done manually by their staff.
- Neustar: Provided there are no issues with the data, it should go live almost right away.
When can it take longer than seven days for BrightLocal to push data to aggregators?
As part of our aggregator submission service, we verify the accuracy of each business's Name, Address, and Phone number before we push to the aggregators.
We cross-check the data provided to us against Google Business Profile and the business's website. By checking the Name, Address, Phone, and URL against these two sources, we ensure that only the most complete and accurate business location data is published for our customers.
If the data you've provided doesn't match across these sources, we will contact you to confirm the data — this can cause a delay, as we will wait for your reply before proceeding with the submission.
How soon does business data start appearing as listings on publisher sites within the aggregator network?
Some publishers fetch data from aggregators every week, whilst others may fetch and use new data only once a month, or even once a year.
The aggregators sell this data to the publishers, and there is no contractual requirement for the publishers to use it within a specific timeframe. Good publishers will update their data regularly, while others will do so only periodically.
Once the publishers have the updated data, they will complete their own comparison with the existing data before updating their database and publishing it.
These delays can be frustrating, but unfortunately, they can't be avoided.
Please be assured that your data will reach the end sites, apps, or services. Publishers are businesses that pay the aggregators for this data, so they are totally committed to making it happen.
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