Can BrightLocal tell me where a competitor’s website traffic is coming from (organic vs paid, etc.)?

No, the platform’s focus is on local SEO and online listings; it does not analyze competitors’ web traffic or give a breakdown of their traffic sources. Our tools can help you track a competitor’s local search rankings or citations, but for detailed web traffic analysis (like the percentage of organic vs. paid traffic), you would need to use other analytics or competitive intelligence tools.

Our tools do provide some competitive benchmarking in terms of search rankings and local search presence, but they won’t show you the traffic distribution of another site. You might consider using Google Analytics on your own site for your traffic, and specialized SEO tools for competitor traffic insights. BrightLocal reports will complement those by focusing on local search performance indicators.