What is BrightLocal Brain?

BrightLocal Brain is an AI-powered engine at the heart of BrightLocal’s platform. It is designed to turn your raw local SEO data, such as your search rankings, local search visibility, business listings, and online reviews, into clear insights and actionable recommendations. In simple terms, BrightLocal Brain is like your intelligent assistant within BrightLocal – it analyzes the wealth of data from your BrightLocal reports and surfaces the most important information you need to know, along with suggestions on what to do next.

• Insights: BrightLocal Brain generates AI insights about your local SEO performance. These insights help you quickly grasp trends without needing to analyze each report manually.
   
• Recommendations: Beyond observations, it also provides AI recommendations – concrete next steps or tips on how to improve local SEO performance. These recommendations turn data into action plans.
   
• Assistant (planned release in 2026): This is your always-on local SEO assistant that understands your SEO data and gets you answers to your most pressing questions. Chat with it like you would a knowledgeable colleague or experienced consultant, and get deeper insights to inform your strategy or answer client questions. It can even update your locations, reports, and Citation Builder campaigns without you having to click a button.
   
• Natural language explanations: What makes BrightLocal Brain especially user-friendly is that it communicates clearly. Instead of showing only charts or raw numbers, it will explain the data so you immediately know what happened and why it matters.