How does BrightLocal Brain work?

BrightLocal Brain works behind the scenes by pulling data from your existing BrightLocal tools and applying AI models to them. It is constantly learning from patterns in local search data; so when your BrightLocal reports update with new data, BrightLocal Brain processes that information. This means each time you generate new AI Insights, you can see fresh highlights, recommendations and actions to aid your local SEO strategy.

Crucially, BrightLocal Brain’s insights are personalized to your business or clients. It looks at historical data and benchmarks to determine what’s noteworthy.

Availability

BrightLocal Brain powers AI Insights, which is included in the Manage and Grow plans, using your location's report data. The richest insights will be available on the Grow plan, as this also includes review data to generate recommendations.

In summary, BrightLocal Brain digests complex data, which is then used by AI Insights to present you with timely, pointed insights and advice. It’s there to save you time, help you make informed decisions faster, and ensure you’re not missing any critical changes in your local search performance.