How Does BrightLocal Brain Work?

BrightLocal Brain works behind the scenes by pulling data from your existing BrightLocal tools and applying AI models to them. It is constantly learning from patterns in local search data; so when your BrightLocal reports update with new data, BrightLocal Brain processes that information and updates its insights accordingly. This means each time you log in, you can see fresh AI-generated highlights about your local SEO progress.

Crucially, BrightLocal Brain’s insights are personalized to your business or clients. It looks at historical data and benchmarks to determine what’s noteworthy.

Integration into the platform

BrightLocal Brain is built into the BrightLocal platform. If you have it enabled, BrightLocal Brain will automatically analyze your local SEO data to deliver in-platform insights and recommendations.

Availability

BrightLocal Brain is being introduced as a premium feature and will become a part of the Manage and Grow plans. The richest insights will be available on the Grow plan, as this also includes review data to generate recommendations.

In summary, BrightLocal Brain is your AI co-pilot for local SEO. It digests complex data and presents you with timely, pointed insights and advice. It’s there to save you time, help you make informed decisions faster, and ensure you’re not missing any critical changes in your local search performance.