Why should I use BrightLocal Anywhere?

Convenience

You might already be using ChatGPT or Claude for content, answering local SEO questions, etc. Now you can fold your own performance data into those conversations. No need to flip between your BrightLocal dashboard and the AI chat, as the AI can pull what it needs.

Deeper analysis

AI tools are great at analyzing and explaining. With BrightLocal Anywhere, they can take raw data from your reports and give you deeper insights or creative angles. For example, you can ask “Compare my BrightLocal report from this month to six months ago and summarize the improvements” and get a coherent summary that would’ve taken a while to write by hand.

Reporting and automation

Instead of manually writing commentary for clients, you could prompt ChatGPT via BrightLocal Anywhere to generate a client-friendly summary of local SEO performance for that month. The AI can pull the stats and format a narrative.

Instant answers

If you’re in a meeting or on a call and need a specific statistic, you can quickly ask the AI and get the answer, without navigating the app. It’s like having an analyst assistant available at all times.

Combining with other data

ChatGPT or Claude have knowledge beyond just BrightLocal – they have general local SEO knowledge, competitor information (via the web), etc. Using BrightLocal Anywhere, you could ask broader questions that combine your data with general insights. The AI can use both your specific data and its broader training to formulate an answer.