Once you have BrightLocal Anywhere set up with your preferred AI assistant, you can start asking a wide variety of questions and commands to tap into your local SEO data.
To help you get started, here’s a list of example prompts that you can copy, adapt, and use. These prompts showcase different ways you might query or utilize your BrightLocal data via an AI.
Feel free to tweak the phrasing or add specifics (like location names, date ranges, etc.) to fit your needs:
- “Summarize my local SEO performance over the last month.”
This will prompt the AI to pull together key highlights from your BrightLocal reports for the past 30 days; for example, changes in rankings, review count, citation score – and give you an overview.
- “What are the top 5 keywords I’m ranking for, and what are their current Google rankings?”
The AI will retrieve your highest-ranking or most important keywords from the Rank Tracker along with their latest positions, and list them.
- “Identify any keywords that dropped in ranking this week and suggest why that might have happened.”
This complex prompt asks the AI not only to fetch data, such as keywords with rank drops, but also to analyze possible reasons. It might mention things like increased competition or lower site activity if it knows those factors.
- “How has my Google Business Profile average star rating changed in the last quarter?”
Here the AI will look at your review data from Reputation Manager and compare the average rating now vs three months ago, providing the change and possibly context like number of new reviews.
- “List all new online reviews I got in the past two weeks along with their star ratings and the review source.”
This prompt directs the AI to use BrightLocal’s reviews data to extract each new review from the last 14 days. It’s a quick way to gather recent feedback.
- “Do I have any inconsistent NAP (name, address, phone number) information across my citations? If so, detail the discrepancies.”
The AI will utilize Citation Tracker data to find if your business name, address, or phone number varies between listings.
- “Compare my current local rank visibility to six months ago and highlight any major improvements or declines.”
This prompt asks for a comparative analysis. The AI might retrieve a summary of rank positions or visibility scores now vs. six months prior, then point out, for example, “You’ve improved significantly for 8 keywords, but dropped for 2 keywords.”
- “Based on my BrightLocal data, what are two actions I should prioritize this month to improve my local SEO?”
This open-ended prompt lets the AI act as a consultant. It will examine your data and then suggest actions, like “focus on getting more Google reviews” or “build citations on directories where you’re missing.” It combines data with best practices.
- “Give me an example of a response I could write to my most recent 1-star review.”
Using the review content from BrightLocal, the AI can draft a polite, empathetic response to a negative review, demonstrating how to address the customer’s concerns. This is a way to leverage AI’s language skills with the actual content of your review.
- “Tell me which location has the best local rank performance and which has the worst, and provide one reason for each.”
For users managing several locations in BrightLocal, this prompt can get the AI to identify the top and bottom performers in terms of rankings or overall visibility.
Feel free to experiment with these prompts. You can ask very specific things or very broad analyses. The AI is quite flexible – if it has access to the data, it will do its best to answer or perform the task.
Finally, remember that while the AI can surface data and even analyze it, you should use your own expertise to interpret the results. The combination of AI speed and your strategic mind is powerful. These prompts are a starting point – you’ll likely come up with many of your own that suit your unique goals.
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