NF stands for ‘Not Found’. This means that Google was unable to find your business in the top 20 results for this grid point.
If we do not find your business in the top 20 results, but we have more than one page we will show it as a dash. This is because we only look at the data pulled in from page 1 results, anything greater than 20 is not a good score to get on Google Maps.
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