By submitting or updating your data with Data Aggregators you can expect to clean up many data errors but not all of them.
Data Aggregators distribute their data to many citation sites but not every one, so some sites need to be updated manually.
Directories may also purchase data from the Data Aggregators but they won't necessarily update the data they display about a business in the following circumstances:
1) The business listing is already claimed/verified by the business
If a business listing on a citation site has already been claimed or verified by the business owner then the citation site may 'lock' that listing, ensuring it isn't updated by data bought from other sources, such as Data Aggregators.
2) The citation site trusts other data sources more than Data Aggregators
Citation sites often lease, buy or scrape data from many sources in an attempt to get the fullest set of business data for as many businesses as possible.
They assign trust levels to the different data sources, meaning that if they get data for the same business from two different sources, they will ignore one in favor of the source that they trust more.
If the site trusts other sources more than the Data Aggregator then they may not use the data from the Data Aggregator.
Combining Manual Submissions with Data Aggregators
Because citation sites typically give the highest level of trust to listings that have been claimed/verified by the business owner, it's important that businesses claim their listings on the most important citation sites and on sites that they can't update through the Data Aggregators.
This is why we advise customers to take a dual approach with their Citation Builder campaigns:
- a) Submit data to Data Aggregators to get data updated at source and pushed out to a wide set of sites
- b) Manually submit and claim listings on the most important 25-50 sites so that they control their listings on these sites and can guarantee the data is accurate.
Check out this BrightLocal post to find out more: Manual Submissions vs. Aggregator Submissions: What’s the Best Approach?