How do I understand a Citation Builder Campaign report?

1. Citation Builder Overview page

The Citation Builder Overview page is where you can see the status of each Citation Builder campaign that you have ordered.

At the top of the page, you can see the number of available citation credits you have and buttons to click if you want to purchase more credits or start a new campaign. 

The table below tells you:

• Location: The name of the company that the campaign was ordered for. 
• Ordered: Whether the campaign has been saved or ordered. If it's been ordered, the date the campaign was ordered will show here. 
• Campaign: The number of citations ordered, the data aggregators/networks ordered and the number of duplicates removed. 
• Campaign Status: The status of the campaign, such as if it's saved, complete or we're submitting to sites. 
• Actions Required: The number of actions you need to take for that report. As we're submitting to citation sites, we'll notify you of any help we need from you to get the citations verified. These will show as 'Actions Required' in your report. In this column, we'll tell you how many actions are currently waiting to be completed in that report. 
• Actions: What you can do with your campaign, i.e, view it, buy more citations, or update it. 

You can also search using the search bar to search your campaigns by:

• Location name
• Campaign name
• State / Region
• Zipcode
• Client 

You can also filter the campaigns by their status:

Here is an example of the Citation Builder campaign report that has been completed. Let's find out what each section shows, and how to understand the report data.

2. Login Credentials

When our submission agents start working on the Citation Builder campaign, one of the first things they’ll do is create a dedicated email account, which is then used for registration purposes on most citation sites.

When you click on the ‘Citation Login Credentials' button, a popup window will appear with login information similar to this below:

It will contain two sets of passwords:

• Password (email) should be used to log in to the email account we have set up to view the inbox and retrieve any emails you may need (e.g., verification code or one-time access code).
• Password (directories) should be used to log in to the user account that was set up on all directories (where possible).

The email address for login purposes will be the same in both cases.  Most directories will require the email and password, however, some may use the username instead, so we have added that here too.

We'll use the same set of credentials for the majority of the citation sites throughout the campaign. If a specific site requires a unique or specific email address (e.g., Bing will require a Microsoft email address), we will add it to the notes section next to the citation in question.

These details will also be used as recovery information for unique credentials that we use for sites like Bing — so if you are locked out from the account, these can help you regain access.

3. Buy More Citations

5. Actions Required