How do I add a single Location with a physical address?

At BrightLocal we call business(s) added to the platform Locations. 

A Location is any physical place that a business owns, be it an office, store, restaurant, outlet, or anything else in between. So if you’re a business owner with only one shop or office, you’ll have just one Location in BrightLocal. 

If you’re a business with multiple locations or an agency juggling multiple clients then you’ll probably have several Locations set up, one for each store, office, branch, or business that you’re working on. 

Want to add a service-area business as a Location? Find out how here. 

To add a new Location, follow the steps below:

1. Go to the 'Locations' tab within the 'All Locations' section.

2. Click on the green 'Add Location(s)' button — shown below within the red box.

3. Choose the option to add one Location.

4. Next, choose an option to locate the Location's Google Business Profile and click 'Next' in the bottom right corner to proceed. If you already have a Google Business Profile, we recommend connecting it. Click here for instructions starting from step 5.

5. The Location information should auto-fill on the next screen. If the Location doesn't have a Google Business Profile, it will not be automatically populated; please enter it manually.

Please review the details to ensure they are correct and update them if needed. You can also assign the Location to the appropriate client and add a unique reference code if you wish. Remember, any fields marked with an asterisk (*) are required.

If you're adding a service area business, your location may not have a specific Address Line 1. In this case, use the verified physical address (e.g., the owner’s home or office) — this is required for verification only and will not appear on live listings if the location is set as a service area business.

Success! Your Location is now set up, but there are no reports yet. To set up reports, click the green 'Monitor All My Data' button. If you'd prefer to do this later, simply close the pop-up by clicking the 'X'

6. Lastly, you'll need to set the Location to either Active or Ad-hoc, depending on what you want to do next.

Active Locations are a must for the ongoing management and reporting for clients and locations. With Active Locations, you can schedule recurring reports. Active Locations come out of your plan's Active Location Allowance.

Ad-hoc Locations, on the other hand, are perfect for one-off business audits and prospecting potential clients.

With Ad-hoc Locations you:

✅ Can only run manual reports

❌ Can’t schedule recurring reports

❌ Can’t use Get Reviews, Showcase Reviews, Active Sync, and GBP Post Scheduler

✅ Can run Citation Builder campaigns

✅ Can change to Active status at any time

Each manual report run uses an Ad-hoc Report Run.

To set a Location to Active, click on the 'All Locations' option in the main menu. Find the Location that you want to set to Active and click the arrow to reveal the dropdown menu, then click 'Active'.