How can I connect a Location to Google Business Profile?

To connect a Google Business Profile (GBP), the user making the connection must have ‘Owner’ or ‘Primary Owner’ level permissions for the profile. User permissions can be adjusted in the 'Users' tab within the Google Business Profile dashboard. Connecting your GBP account to BrightLocal will also ensure you see more accurate data in your reports.

1. Select the Location

Start by logging in to BrightLocal and going to the ‘All Locations’ page. Then, find the Location you want to connect and click 'View'.

2. Go to Location Manager

On the next page, click 'Location Manager' on the left-side menu bar.

3. Connect

Click the 'Connect' toggle in-line with Google Business Profile.

4. Log in to Google

You'll be redirected to a new tab where you can choose the Google account which manages the business profiles you'd like to connect.

5. Confirm access

Next, you'll be asked to confirm that you want to connect this GBP with BrightLocal.

By confirming this, you're allowing BrightLocal to access and manage your profile data. Click 'Allow' to grant access.

If at any time, you want to change BrightLocal's access to your GBP, you can manage or remove third party permissions here.

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6. Select the Location Group

Once you've connected the Google account to BrightLocal, you'll be redirected back to BrightLocal to select which GBP you'd like to connect to the Location in BrightLocal.

If you're a Manager of multiple 'Location Groups' in GBP, you'll see a popup like the screenshot below which shows all the 'Location Groups' that you manage. Select the group which contains the profile you want to connect with and click 'Select'.

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After selecting which Location Group to use, you'll be shown all the GBP's inside that group. If you use 'Store Code' to manage GBPs, that will be shown in the second column. In the third column, you'll see the address of the business or if the business profile is a 'Service Area Business' with no visible address, you'll see the message: "Location is a Service Area Business with no physical address."

If you manage multiple locations, use the search field to find the correct GBP with name, address or zipcode.

7. Select the profile

Find the GBP you want to connect to the BrightLocal Location and click 'Select'.

8. Confirm connection

You'll be asked to check and confirm that this is creating a connection to the right GBP.

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Now you have connected GBP to BrightLocal, the 'Connect' toggle for the Google Business Profile will be active.

To disconnect simply click the 'Connect' toggle to disable it and confirm the removal.

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