How does BrightLocal localize ranking results in Local Rank Tracker?

Ranking results are localized differently depending on the search engine.

Google and Bing

For these two search engines, we are able to report rankings based on a specific geographic area, which could be:

• Town
• City
• Zip code

A search location can easily be confirmed when you set up up a Rank Tracker report. Discover more by clicking here.

We use this search location to report results as if we were a person searching in that specific geographic area.