What is the purpose of BrightLocal Labs?

BrightLocal Labs acts as a testing ground for innovations. By inviting users into BrightLocal Labs, we can pilot new capabilities in a controlled way, such as AI insights and integrations. This helps identify any issues and improve features based on actual usage and feedback from BrightLocal Lab participants.

If you are invited to join BrightLocal Labs, you will have early access to powerful new tools that can give you a head start in optimizing your local SEO. Additionally, you have the opportunity to influence development, as your feedback can shape how these tools evolve.

BrightLocal Labs features are labelled as beta, meaning they’re still in development, and features are subject to change or improvement rapidly based on user input. By participating, you’ll need to be comfortable with potential adjustments, but you’ll also enjoy being at the forefront of BrightLocal’s newest capabilities.