How to understand and use Reputation Manager Enhanced Overview

In this overview, we’ll explain how to understand the results and use the Reputation Manager (RM) Enhanced Overview. To discover what this area of the tool can do for you, check out this handy guide.

1. Getting Started

You do not need to create or set up the ‘Reputation Manager Enhanced Overview’ page. Once you've added a Reputation Manager report to your BrightLocal account, you will see the data all in one place when you hover over ‘Reputation’ in the top menu and then select 'Overview'

2. General Overview

On the overview page, your list of ‘Manage Reviews’ reports is shown. Here, it highlights all the important factors of each report in a series of columns, which include:

• Total and recent reviews count
• Top sources
• Recent rating change
• Average rating

This lets you see a useful report summary at a glance. Each column can be filtered, you can create new reports from this page, and you are also able to view or delete existing reports.

3. Columns

Here, we’ll explain what each column shows and how to use this information.

a. Report

This shows the report name with the location name underneath, so you can quickly spot which location it belongs to. The two arrows at the top let you switch to alphabetical order, if desired.

b. Report Run

The date the report was last run and its schedule are both shown here, so you can easily spot if anything's set to the wrong schedule. The two arrows at the top let you reorder the list, most recent first.

c. Reviews

This shows the number of total reviews, and you can change the order from highest to lowest by clicking on the two arrows at the top.

d. Recent

This shows reviews that have been left within the last 30 days. Simply change the order from highest to lowest by using the top two arrows.

e. Top Sources

The top five sources of reviews for this location are displayed here. Grayed-out icons mean that the review site has been filtered out in the Filter settings.

f. Avg. Rating

All the combined reviews have been used to calculate an overall average rating, which is shown here. The two arrows at the top allow you to change the order from low to high.

g. Rating Change

This shows whether there has been any change in average star rating between the last two report runs. Update the order from highest to lowest by clicking the two arrows at the top.

h. NPS

The feedback score from the most recent Get Reviews campaign run. Find out more about NPS score here. 

i. Actions

Here, you can click the ‘View’ button to see the report or the dropdown arrow to ‘Edit’ or ‘Delete’ the report.

4. Filtering

You can apply filtering to these variables, which lets you view specific data that might be of particular interest.

Click the ‘+ Add Filter’ dropdown, and a box will appear with various checkboxes.

As you scroll within this dropdown box, you'll see a section for each filtering option.

a. Rating Change

Here, you can filter to show only locations that have seen a change in average star rating since the last run. There's also a 'No change' option if that's not what you're focused on.

b. Average Rating

Choose the range of average star ratings that you’d like to filter the locations by.

c. Total number of reviews

If you need to see a certain amount of reviews, you can input this figure here to see a selective view.

d. Review Sources

Filter to show only locations with reviews from specific sources (e.g. Google, Facebook), so you can focus on the platforms that matter most to you.

Once you are happy with the selected filtering, simply click the green ‘Apply Filters’ button (shown below within the red box) to see the results on the Reputation Manager Enhanced Overview page.