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How to create a Reputation Manager report

Helen Barnes -


In this guide, we’ll be explaining how to create a Reputation Manager report.


1) Initial Setup

  1. Create a Reputation Manager report with no existing Location
  2. Create a Reputation Manager report with an existing Location

2) Report Settings

3) Connect Your Google My Business Listing and Facebook page

4) Select Sites to Track Reviews

5) Receive Email Alerts

6) Running/Saving Reports

7) After the Report is Set Up

1) Initial Setup

There are two ways to create a new Reputation Manager report, depending on whether you already have a Location set up or not. 

a) Create a Reputation Manager Report with no existing Location

To create a Reputation Manager report without a location already set up, first, click the ‘Tools’ dropdown in the Top Menu and select ‘Reputation Manager’’.


This shows a list of all of the Reputation Manager reports that have been created.

Now click the ‘Add New’’ button.


b) Create a Reputation Manager report from an existing Location

If a Location has already been set up, and you want to create a Reputation Manager report:

Click ‘Clients & Locations’ in the Top Menu. You will then see a list of Locations.

Click the ‘View Dashboard’ button to the right of the Location that you are creating the Reputation Manager report.


Once the Location is open, you will see the Location sidebar menu on the left. This shows a list of all of the existing reports for your location.

Click ‘Reputation Manager’ in this menu, and then click ‘Monitor Reviews’ to begin setting up your Reputation Manager report.



You will now see a popup asking whether you want to monitor all of your data at once, or reviews only. If you want to set up multiple reports, you can select ‘Monitor All My Data’. In this guide we’ll be focusing on Reputation Manager reports only, so click ‘Monitor Reviews Only’ for now (you can always come back and choose to monitor more data later).


2) Report Settings

The next step of setting up a Reputation Manager report involves selecting your Report Settings. Here’s an overview of the General Settings section, which highlights what is required for each field.


Which Location is this report for?: Here you can select the location for this Reputation Manager Report. This will be automatically filled if the Location already exists.

Select country this business is based in: Click the dropdown menu and select the country.

Enter business name: We use your ‘Business Name’ to find Active Listings that already exist for your business to track reviews. Please enter your exact, registered business name and remove any ‘extra’ words or phrases, as these can skew results and reduce the accuracy of this report.

Enter business telephone number: Be sure to use the correct format here (e.g. 888-645-0838 or 01224 872 553 or 02 7010 1123).

Enter Address 1: Enter the first line of the business address.

Enter Address 2: Enter the second line of the address (if applicable).

Enter town/city name: Please enter the name of the town or city in which this business is located (e.g. Tulsa or Denver or Pasadena)

Enter business zip code/postcode: This is required for all countries.

Do you want this report to be available on external URL?: You can publish this report to an external URL (outside brightlocal.com). This makes it easy to share with clients and others who don't have access to your BrightLocal reports. Reports are published to an anonymous URL (localmarketingreports.com) and can be white-labeled with your existing white-label profile.

Learn more about white-labeling reports here.

Select White Label Profile: You can have multiple white-label profiles set up at once. Here you can select the white-label profile you’d like to use for this report, if applicable.

How often do you want this report run?:  You have two options here from the drop-down arrow to the right of the field

  • Weekly Schedule: Select which day of the week you’d like the report to run
  • Monthly Schedule: Select which day of the month you’d like the report to run

3) Connect Your Google My Business Listing and Facebook Page

The next step is to connect your Google My Business listing and Facebook page to get daily reviews and to respond to reviews from within the report.


4) Select Sites to Track Reviews

In this section, you can select which sites you wish to track reviews on. For more details on which sites we track in Reputation Manager, visit this page. yHwxe1YctHqvnAeyo30LvnTtR5wwLHkAwIsdL6eD_WPLGvVO662OLwJkaNjlK2zN_kEypXKqrEZIaL5D7jJbF2iNSPc72nsa2oSvZDwqKqxHyPbLUUBa4jAiaFKlpGHkPt3uaObc__1186_650_.png



Select All: Click this if you wish to select all of the sites on the list.

Deselect All: Clicking this will uncheck all of the sites in the list. You can then tick to select the sites you want to track reviews on.

Find My Listings: Once you have selected which sites you want to track, click the ‘Find My Listings’ button to identify listings on the selected sites.


After you click the ‘Find My Listings’ button, BrightLocal perform a real-time lookup to identify live listings on these sites. We will then display the links to your listings on these sites. You can then check these links and approve these if they are correct. If the correct link has not been found, please paste in the correct link.

5) Receive Email Alerts

Here you can set up the notifications you’d like to receive once the Reputation Manager report is completed. You can add up to five email addresses to receive notifications. If you don’t want to receive any notifications, select ‘No’ in the dropdown menu.

Selecting Yes will give 2 options:

Yes, every time report finishes: Email notifications are sent out when a report completes.

Yes, but only when new reviews were found: Email notifications will not be sent unless new reviews have been found since the last report.


6) Running/Saving Report

At the bottom of the report, you should see the ‘Monitor Reviews’ button. Click this to run the report. This will then be saved to the Location Dashboard.


Selecting the ‘Update Locations & Other Reports’ checkbox will apply all of the supplied information and chosen settings to the Location details and other reports.

Note: You won’t see any changes in data from other reports until they are re-run.

7) After the Report is Set Up


Once your Reputation Manager report is completed, there are several further actions you can take with the data. You can access these by clicking on the ‘Actions’ dropdown.

Edit Report: This takes you to the ‘General Settings’ of the report where you can make updates.

Publish Report: This opens the interactive report in a new tab of your internet browser, with all mentions of BrightLocal removed, including in the URL. This is ideal for sharing with your clients and colleagues when showcasing progress with local marketing efforts. Find out more about white-label reporting and external reports here




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