Reputation Manager is a tool that makes it easy for you to manage your online reputation.
Online reviews are one of the most important factors when it comes to a successful local search strategy. Research identifies three key ways that a proactive online reputation management strategy can help local businesses:
- Improve Consumer Trust: Searchers feel more confident in a business’s ability to deliver great service if they have a high review score and review quantity — this helps businesses to convert more inquiries into sales. According to BrightLocal research, 57% of consumers will only use businesses that have '4 or more' stars. Discover more about this here.
- Improve Click-through Rate: Google returns star ratings and review counts in their local search results. Searchers are more likely to click through to a business with a higher star rating and review count. Interestingly, a business gets 25% more clicks from Google’s Local Pack by going from a 3-star rating to a 5-star rating. Read more on this here.
- Improve Rankings: Having more positive reviews than your competitors helps make sure your business is returned for a local search. Currently, local search experts believe that reviews make up 16% of all local ranking signals. Learn more about this here.
In the past, it’s been difficult for online marketers to influence online reviews. After all, marketers don’t typically have face-to-face interactions with customers, and rarely dictate processes around customer interactions — this is why Reputation Manager was built. The platform sends intelligent review invites to customers, providing the business with the best possible chance of receiving new online reviews that fit in the top review sites’ guidelines.
It also gives detailed reporting and customer feedback for internal reporting, which helps you to develop your business over time.
There are three parts to Reputation Manager:
1. Monitor Reviews
Keep track of your reviews across the review sites that matter to you in one easy-to-understand report. Monitor the growth in reviews, fluctuations in star ratings, and receive valuable new review alerts so you can respond to feedback rapidly.
Once your Google Business Profile (formerly known as Google My Business) and Facebook accounts are connected to your review monitoring report, we will check for new reviews every day. You'll also be able to respond to reviews on these sites directly from within this report.
Reports are fully white-labeled to make this easy for agencies to share with clients.
2. Get Reviews
Grow and enhance your reputation by generating more reviews on the sites that are important for your business.
Create email or SMS campaigns to contact your customers and invite them to give feedback on your service (using a 0 - 10 NPS rating), then direct them to your chosen sites to submit reviews.
Every email and landing page can be customized with the logo, colors, and text to match any brand. We also have Link and Kiosk Modes available to capture reviews at the point of sale, and beyond.
3. Showcase Reviews
Beautifully display your customers' reviews from across the web on your own pages to deliver powerful social proof and increase conversion rates.
With Showcase Reviews, you can use Reputation Manager as an end-to-end solution for managing reviews. Monitor Reviews → Get Reviews → Showcase Reviews.
Choose one of our widget styles, select the reviews you want to publish, and use the customization options to match your business's brand and style. Once you’re happy, just copy and paste the lightweight embed code into your site.
To learn more about building a five-star reputation with Reputation Manager, enroll in BrightLocal Academy for free today.
Some useful next steps: