In this guide, we outline the steps you need to take in order to update or renew an existing Citation Builder campaign.
The Citation Builder campaign helps to make sure that business data and contact details are all up to date and consistent across all directories.
If the business moves to a different location, changes its phone number or any other important part of their contact information, it is important to make sure that all citations that were previously set up for the business are also updated.
Any existing campaign for the business will need to be renewed to update the citation information.
Please note: It's worth pointing out that only finished campaigns can be renewed — you will not be able to renew the campaign that has already been started and is in progress.
1) Renewing via Citation Builder tab
When you are logged in to your BrightLocal account, all you need to do is go to the Citation Builder tab on the dashboard and find the location in question.
Within the search results, you will see the location that can be renewed or updated has a purple 'Buy More / Update' button next to it (see below within the red box).
When you click this button, you will be automatically redirected to Step 2 of the Citation Builder campaign setup process.
At this stage, you will see the usual option to buy the data aggregators and manual submissions.
In this case, you will need to proceed as normal, and select the number of citations that you would like to update:
Once you've decided on the number of citations, you need to scroll down to the list of citations. You will then see the usual 'Existing Citations' and 'Available New Citations' sections (below within the two red boxes):
You need to scroll down to the bottom of the page, where you will reach the third section that will contain all citations used in previous campaigns:
These are the citations that were set up in the previous campaign — the ones that you should select if you want them to be updated. You can also select additional new citations once you’re happy with your selection. To do this, you simply need to proceed to the next step by clicking the green 'Confirm and Continue' button at the bottom of the page (shown below within the red box):
This will take you to step 3 of the campaign setup, where you can edit the business details, update the information that has changed, leave any further instructions for our team, and pay for the campaign.
2) Renewing directly from the report
Another way to renew the campaign is directly from the campaign report.
Log in to your BrightLocal account, and find the location in question in the 'Clients and Location' tab, then select the green 'View Dashboard' button (shown below):
Next, click on 'Citation Builder' on the left-hand sidebar.
You will see the latest Citation Builder report for that specific location. Simply click on the green 'Buy More Citations' button you'll see in the top right (indicated below within the red box).
This will also take you to step 2 of the campaign setup, where you have to find the list of previously used citations at the very end of the page, make your selection, and proceed by following step 3 — as explained above.