How does BrightLocal’s Local SEO Services work?

Timeline for Seeing Results

We aim to improve the number of visits to your website and Google Business Profile as soon as possible. However, depending on the competitiveness of your industry, businesses can expect noticeable improvements within 3 to 12 months. 

This period allows enough time for search engines to recognize and index changes made to your website. 

Factors influencing the timeline include your industry's competitiveness, your website's current state, and the extent of optimization efforts required.

First Steps After Project Kickoff

Our first steps in any SEO project involve research and campaign planning. This process allows us to craft a unique SEO plan specifically unique to your business. In this initial phase we will audit your website at the start of the campaign and ensure that any urgent problems are addressed as soon as possible. Non-urgent issues will be dealt with as the campaign progresses.

Website Audits

The audit covers several key areas:

1. Technical Performance: We evaluate site speed, mobile responsiveness, and crawlability. Issues such as broken links, server errors, and slow loading times are identified and addressed to enhance overall site performance.
2. On-Page Factors: This includes analyzing the quality and relevance of content, keyword usage, meta tags, header tags, and URL structure. We assess whether your pages are optimized for target keywords and provide recommendations for improvement.
3. Off-Page Factors: We review your current backlink profile and analyze the quality and relevance of inbound links. This helps identify opportunities for acquiring new backlinks and improving domain authority.
4. User Experience (UX): We examine site navigation, usability, and overall user experience to ensure visitors can easily find and interact with content.

Changes to Your Website

Based on the findings from our audit, we implement a range of changes to optimize your website. These changes typically include:

1. On-Page Optimization: Enhancing meta titles and descriptions, optimizing header tags, improving content quality, and ensuring keyword usage aligns with user intent. We also ensure that images and multimedia are correctly optimized with relevant alt text and compressed for faster loading.
2. Technical Improvements: Addressing site speed, mobile responsiveness, and site architecture issues. This might involve optimizing code, improving server response times, and ensuring the website is accessible across different devices and browsers.
3. Content Updates: Revamping existing content to improve relevance and engagement. This can include updating outdated information, adding new insights, and ensuring content aligns with current SEO best practices.
4. Internal Linking: Enhancing internal linking structures to improve navigation and distribute link equity throughout the site. This helps search engines understand the hierarchy and relevance of your pages.

Content Creation and Optimization Services

Once you have approved the proposed changes, we will upload new content or edit existing content to improve its performance in search engines and attract more visitors. In addition, we create and optimize content as part of our ongoing SEO strategy.

Our content services encompass the following:

1. Content Creation: Developing original, high-quality content tailored to your target audience. This can include articles, videos, and other types of content designed to provide value and address user needs.
2. Content Optimization: Enhancing existing content to improve its relevance and searchability. This involves incorporating target keywords, optimizing meta descriptions and headings, and ensuring content is structured for readability and engagement.
3. Content Strategy: Developing a content strategy that aligns with your SEO goals. This includes planning content topics, scheduling publications, and identifying content promotion and distribution opportunities.
4. Performance Tracking: Monitoring content performance through analytics to assess its impact on traffic, engagement, and conversions. We use this data to refine content strategies and make ongoing improvements.