How does BrightLocal’s Local SEO Services work?

We offer two packages. Both include the same ongoing local SEO management.

With the Full package, our team also writes your website content and builds and implements website changes for you. With Essentials, your web team does that work, using our 12-month content plan, templates and recommendations.

Compare packages here.

Timeline for seeing results

We aim to improve the number of visits to your website and Google Business Profile as soon as possible. However, depending on the competitiveness of your industry, businesses can expect noticeable improvements within 3 to 12 months. This period allows enough time for search engines to recognize and index changes made to your website.

Factors influencing the timeline include your industry's competitiveness, your website's current state, and the extent of optimization efforts required. On Essentials, the timeline also depends on how quickly your web team implements our recommendations.

First steps after project kickoff

Our first steps in any local SEO campaign involve research and campaign planning. This process allows us to craft a local SEO plan unique to your business.

In this initial phase, we audit your website and identify any urgent problems.

On the Full package, we address these as soon as possible. On Essentials, we prioritize them in our recommendations for your web team. Non-urgent issues are dealt with as the campaign progresses.

Website audits

The audit is included in both packages and covers several key areas:

• Technical performance: We evaluate site speed, mobile responsiveness, and crawlability, identifying issues such as broken links, server errors, and slow loading times.
   
• On-page factors: We analyze the quality and relevance of content, keyword usage, meta tags, header tags, and URL structure, and assess whether your pages are optimized for target keywords.
   
• Off-page factors: We review your current backlink profile and analyze the quality and relevance of inbound links, identifying opportunities to acquire new backlinks and improve domain authority.
   
• User experience (UX): We examine site navigation, usability, and overall user experience to ensure visitors can easily find and interact with content.

Changes to your website

Based on the audit findings, we identify the changes needed to optimize your website.

On the Full package, we build and implement these changes for you, including homepage optimization, FAQs and local schema. On Essentials, your web team builds and implements them, following our plan and recommendations. These changes typically include:

• On-page optimization: Enhancing meta titles and descriptions, optimizing header tags, improving content quality, and ensuring keyword usage aligns with user intent. This also includes making sure images and multimedia have relevant alt text and are compressed for faster loading.
   
• Technical improvements: Addressing site speed, mobile responsiveness, and site architecture issues. This might involve optimizing code, improving server response times, and ensuring the website is accessible across different devices and browsers.
   
• Content updates: Revamping existing content to improve relevance and engagement, including updating outdated information, adding new insights, and aligning content with current SEO best practices.
   
• Internal linking: Enhancing internal linking structures to improve navigation and distribute link equity throughout the site, helping search engines understand the hierarchy and relevance of your pages.

Content creation and optimization services

Content is a core part of your ongoing local SEO strategy on both packages.

Full package

We write 5 SEO-optimized pages for your website every month. Once you have approved them, we publish the new content or update existing content to improve its performance in search engines and attract more visitors. Our content services include:

• Content creation: Developing original, high-quality content tailored to your target audience.
   
• Content optimization: Enhancing existing content by incorporating target keywords, optimizing meta descriptions and headings, and structuring it for readability and engagement.
   
• Content strategy: Planning content topics, scheduling publications, and identifying content promotion and distribution opportunities.
   
• Performance tracking: Monitoring content performance through analytics to assess its impact on traffic, engagement, and conversions, and refining the strategy based on the results.

Essentials

Your team writes and publishes the content, using our 12-month content plan and templates. We continue to track content performance and refine the plan as your campaign progresses.