What are BrightLocal’s Local SEO Services?

BrightLocal’s Local SEO Services focus on enhancing the online presence of businesses by improving the quality of both your website and Google Business Profile presence.

Our approach focuses on:

• Speed: Achieving top rankings as quickly as possible.
• Focus: Streamline work to focus only on essential activities that have real impact.
• Growth: Generating more clicks, calls, and leads that help your business grow.
• Affordability: Keeping costs down by being focused and efficient. 
• Sustainability: Ensuring that our strategies deliver enduring results and can be consistently applied.

Developing an SEO Strategy

Our SEO strategy revolves around optimizing your website and Google Business Profile with content tuned to match the search queries of those looking for the services you offer. To develop a tailored SEO strategy, we analyze the services you provide and the local areas you serve. This allows us to create a plan to improve your online presence in those areas.

Main Objectives of Our SEO Strategy

The main objectives of our SEO efforts are to increase traffic to your website and improve the conversion rate, turning visitors into customers. We aim to achieve these goals by focusing on several key areas:

1. Improving Search Engine Rankings: We strive to improve your website's position in search engine results pages (SERPs) by optimizing it for relevant keywords and ensuring that it meets technical and content-related criteria.
2. Increasing Organic Traffic: A well-executed SEO strategy attracts more visitors to your site through organic search, reducing reliance on paid advertising and increasing the cost-effectiveness of your marketing efforts.
3. Enhancing User Experience: We prioritize creating a seamless and engaging user experience, which includes optimizing the visitor journey and navigational structure to keep visitors on your site longer and reduce bounce rates.
4. Boosting Conversions: The goal is to turn website visitors into customers. Our strategy includes optimizing conversion paths, such as calls-to-action (CTAs) and landing pages, to maximize your site's effectiveness in achieving business goals. However, it is still important to remember that conversions and sales are the client's responsibility.

Identifying and Selecting Keywords

Using state-of-the-art AI tools in conjunction with Google’s own Keyword Planner, we choose the most relevant keywords to grow your website visitors. 

On-Page vs. Off-Page SEO

Our approach to SEO includes both on-page and off-page strategies. We begin with on-page optimization and, where required, implement an off-site optimization plan as well.

Tools and Software for SEO

In addition to Brightlocal’s proprietary and best-of-breed Local SEO toolset, we use a suite of advanced tools and software to effectively execute and manage SEO strategies. These tools help us gather data, analyze performance, and make informed decisions. Some of the key tools we use include:

1. Google Analytics: This tool provides in-depth insights into website traffic, user behavior, and conversion metrics, allowing us to track and measure the impact of our SEO efforts.
2. Google Search Console: Essential for monitoring site performance in search results, this tool helps identify issues related to indexing, search queries, and technical errors.
3. Keyword Research Tools: Purpose-built AI-powered research tools to supercharge our keyword research and streamline content creation.
4. On-Page Optimization Tools: Multiple best-of-breed tools to help optimize on-page elements, conduct site audits, and rapidly identify areas for improvement.
5. Link Building Tools: To manage and analyze backlinks, we use the tools with the biggest and powerful data sets so that our team has access to the best and most current data that help us identify, acquire, and monitor backlink opportunities and results.