How do I understand the data on the Location Summary? (New Platform)

Your Location Summary consists of several modules, each summarizing a different part of your local performance.

Here’s what each module shows:

Website and content

This module scores your website's SEO health out of 100, based on keyword coverage, page optimization, local intent and linking, technical health, and conversion UX.

Google Business Profile

This module scores your GBP out of 100, based on category and service accuracy, profile completeness, activity and freshness, NAP (name, address, phone) alignment, and conversion tracking. 

Reviews

This module scores your review performance out of 100, based on review volume, average rating, recency, velocity, and response rate and quality. 

Citations

This module scores your citation health out of 100, based on core coverage and the consistency of your NAP and address details across the web. 

Google Maps

This module shows a score indicating how visible your business is in local map search results. It draws on your Local Search Grid report.

Organic

This module shows a score for how visible your business is in organic (non-map) local search results. 

Not every module will show data. Some depend on which plan you’re on, and others depend on whether you’ve run the relevant report yet. If a module looks different to what’s described here, see Why Is Part of My Location Summary Showing “No Data Yet”?